Strategic Positioning is finding the most effective way for your company or product to competitively differentiate itself to occupy a specific perception in the mind of the customer.
Having strategic positioning is like having a warfare plan. Would you send your soldiers to war without having a clear idea of how you would win against your enemy?
The Strategic Positioning Identification (SPI) process is a comprehensive exploration into every aspect of your business. We tackle competitive landscapes, fortifiable concepts and key segment perceptions to deeply understand the foundational elements which will assist in the positioning mission.
Before completing the SPI, Blackhorse Strategic Positioning works cooperatively with any new clients to create a mutual understanding of the value which can be brought to the business. A preliminary assessment will be conducted which is then followed by regular communication and collaborative workshops throughout the positioning journey.
Deep exploration and assessment of the business (qualitative and quantitative).
Identification of preliminary positioning through workshops and discussions.
Recommendations and strategic positioning outputs.
The Strategic Positioning Identification process comprehensively analyses and provides recommendations on both qualitative and quantitative elements of the business.
Breakthrough
Slogan
Brand story
Strategic resources
Creative assets
Focus
Concept hammers
Consolidation
Operational breakthrough
Business model
Pricing model
Strategic steps
Tactic vs strategy
Long term thinking
Following the Strategic Positioning Identification, a member of our team is appointed to be the business' Positioning Optimisation Advisor (POA). The nominated member would be present at senior management and board meetings to directly assist the respective CEO or founders regarding direct input for positioning guardianship.
With a POA engagement, the business mitigates the risk of diverting from the carefully constructed position, therefore enhancing its purpose, impact and ultimately, the perception in the customer's mind.