Following the Strategic Positioning Identification, the Digital Positioning Optimisation (DPO) team works with you to identify and execute on the current or potential digital channels which best align with the brand position.
DPO combines positioning theory with best practice digital strategy across every digitally driven output of the business. The DPO team caters for efficient management of existing digital channels in addition to assisting in the development of a roadmap for new and desired services.
The Strategic Positioning Identification (SPI) process is a comprehensive exploration into every aspect of your business. We tackle competitive landscapes, fortifiable concepts and key segment perceptions to deeply understand the foundational elements which will assist in the positioning mission.
A comprehensive review of current digital channels, awareness strategies and scope of positioning optimisation.
The DPO team prepares a recommendation report and strategy to optimise the execution of the positioning.
Hands-on assistance in the execution of the recommended strategies.
