Our transdisciplinary team consists of leading minds in positioning from Australia, China and the US. We operate globally and are based in Sydney, as Australia’s first strategic positioning consultancy.
Positioning refers to how a brand or product competitively differentiates itself to occupy a specific perception in the mind of the customer.
Strategic Positioning dictates the direction of every business operation and output to ensure the brand or product is perceived as the number one choice. Blackhorse Strategic Positioning works with businesses to determine the best positioning to accelerate enterprise value and strengthen competitive differentiation.
We assess businesses against market and social development opportunities to ensure future growth.
Strategic Positioning involves a leap of faith and requires mental flexibility to recognise the impact of perception on reality. Operational foundations may need to be completely redirected for long term success.
Recommendations given by our positioning team equip businesses with the means to possess a dominant position in the market. Battles are picked strategically to ensure competitive advantage and significant market share.
Positioning a business in the mind of a consumer requires analysis of contextual communication behaviours and psychology to construct a long-lasting perception which can be expanded on a global scale.
Every business has a competitor.
No matter if you are disrupting or creating a new product, establishing your business position as number one is essential for maintaining a desired perception in the customer's mind.
